I’m pleased to host this spotlight for Vidya Murali’s recent release, How to Survive in a Scale-up Business. From what I can tell, I wouldn’t understand most of the book, but their publicist asked nicely. So why not help bring this to the attention of someone who is interested in business writing?

Book Details:

Title: How to Survive in a Scale-Up Business: Master the Human Skills Needed to Thrive in Young, High-Growth Businesses by Vidya Murali
Format: eBook/Hardcover/Paperback
Length: 166 pg.
Publisher: Routledge
US Publication Date: August 20, 2025
Cover of How to Survive in a Scale-up Business by Vidya Murali

About the Book:

Working in a scale-up is exciting, but it can also be exhausting. This book is your emotional survival kit for succeeding in a fast-paced and unpredictable environment.

Scale-ups attract ambitious, driven and hardworking individuals seeking excitement, ownership, freedom and greater rewards. However, these opportunities often come with challenges. Understanding the emotional and behavioural patterns commonly seen in scale-ups – and learning from others’ experiences – can help you move from struggling to thriving.

In this book, author Vidya Murali brings together:

  • A personal scale-up suitability checklist to help assess and understand whether scale-ups are the right environment for you based on your skills and preferences
  • Guidance on what to look for when interviewing, and how to set yourself up for success in the first 90 days
  • Insights, frameworks and coaching questions to tackle toxic patterns commonly seen in scale-ups
  • Real-life case studies from scale-up leaders with lessons and strategies
  • Practical strategies for introverts, highly sensitive people, ethnic minorities and people with ADHD and/or dyslexia to thrive in scale-ups
  • Tools for building your emotional skills to progress and thrive in scale-ups – including if you lose your job or face a mental health breakdown

A must-read for anyone transitioning into scale-ups or already working in one, this book will be of immense interest to graduates seeking their first full-time role, professionals transitioning from corporate environment, leaders – including founders – as well as HR professionals and coaches.

Book Links:

Amazon UK ~ Amazon US ~ Bookshop.org

About the Author

Vidya Murali has been working in the UKu2019s leading tech businesses, including Amazon and high-growth scale-ups such as Deliveroo. Having grown up in India before moving to the UK in 2006 and completing her MBA at the University of Cambridge, Vidya brings a unique perspective as a woman of colour and an introvert navigating high-growth and fast-paced business environments. She experienced significant anxiety in the wake of the pandemic, which prompted her to reflect on what matters most and prioritise her well-being. During this time, she started practising mindfulness meditation and began supporting others through coaching and mentoring. She now holds a leadership position and supports her colleagues and clients as they navigate the exciting u2013 yet chaotic u2013 environment of fast-moving scale-ups, helping them navigate the challenges and seize opportunities, and thrive.

LinkedIn

Thanks to Ambition Public Relations Limited for the request to feature this!