Head & Shoulders used to tell us that, “You never get a second chance to make a first impression.” That’s true for wearing dark shirts, and it’s especially true for books. Sometimes the characters will hook the reader, sometimes the premise, sometimes it’s just knowing the author—but nothing beats a great opening for getting a reader to commit.
Ask anyone who has a dog and they’ll tell you that their dog is the best. Really, truly, the best dog in the world. Theirs is the best dog that ever lived, ever, ever, in the history of the known universe.
“But what if the person has two dogs, three dogs, eight dogs?” you ask.
Well, each one is still the best.
That’s how it feels. They are all the best dogs. You need to say “best” to be expressing what you feel about your dog.
Yeah, it’s not logical.
from All the Best Dogs by Emily Jenkins
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