I don’t know if my spellchecks have featured so many red-squiggly lines before (well, ones that I’m keeping anyway). You’d think they’d be closer to the cutting-edge, no?
Algospeak:
How Social Media Is Transforming the Future of Language
by Adam Aleksic
DETAILS:
Publisher: Knopf
Publication Date: July 15, 2025
Format: eARC
Length: 256
Read Date: July 12-22, 2025
What’s Algospeak About?
I can’t do a decent job of summarizing this (I’ve tried), so I’m just going to paste the Publisher’s Description.
From “brainrot” memes and incel slang to the trend of adding “-core” to different influencer aesthetics, the internet has ushered in an unprecedented linguistic upheaval. We’re entering an entirely new era of etymology, heralded by the invisible forces driving social media algorithms. Thankfully, Algospeak is here to explain. As a professional linguist, Adam Aleksic understands the gravity of language and the way we use it: he knows the ways it has morphed and changed, how it reflects society, and how, in its everyday usage, we carry centuries of human history on our tongues. As a social media influencer, Aleksic is also intimately familiar with the internet’s reach and how social media impacts the way we engage with one another. New slang emerges and goes viral overnight. Accents are shaped or erased on YouTube. Grammatical rules, loopholes, and patterns surface and transform language as we know it. Our interactions, social norms, and habits—both online and in person—shift into something completely different.
As Aleksic uses original surveys, data, and internet archival research to usher us through this new linguistic landscape, he also illuminates how communication is changing in both familiar and unexpected ways. From our use of emojis to sentence structure to the ways younger generations talk about sex and death (see unalive in English and desvivirse in Spanish), we are in a brand-new world, one shaped by algorithms and technology. Algospeak is an energetic, astonishing journey into language, the internet, and what this intersection means for all of us.
The Best Parts for Me
After the Introduction sets up the book and the reason for it—Aleksic traces the use of language to get around censorship back quite a ways—at least back to the use of grawlix and the like.
He also talks about things like rhyming cockney or leetspeak, how both use a sense of play to get around censorship or monitoring—as such, they’re precursors to Algospeak. Which is really just another form of slang that spreads just like all other forms of slang before it—through people talking to one another in person or through the media. That just happens on a faster and larger scale now than it used to.
What I found really compelling was the way he demonstrated the two primary sources for dominant Algospeak—4chan’s (and the like) channels and memes, and African-American English. It almost seems impossible for those two sources could produce something together, but Aleksic makes a compelling case for it.
The last chapter in total is worth the price of admission—but subsections discussing the “purity” of language that’s being shaken by these developments, and the new kinds of dialects emerging, etc., are just gold. It’s the kind of thing that I’ll return to again.
Not Sure this Really Helped
Starting in Chapter 3, “No Because What Happened to Your Attention?”, Aleksic spends a good deal of time in several chapters discussing the nitty-gritty aspects of getting TikTok’s/YouTube Shorts’/Instagram Reels’ algorithms to feed individual users certain types of short-form videos, and how creators work to get their videos to be fed to the largest amount of likely engagers. He discusses how word choice, speed of speech, how long it takes for a voice to start, camera movements, etc., etc. all play a role in this.
Yes, he does end up applying this to “How Social Media Is Transforming the Future of Language,” in each chapter. But it often seemed more like he was giving tips on how his readers could be better at getting attention for their own short-form videos/accounts (often using himself as a case study) than in discussing linguistic evolution. I was wrong each time I started to wonder about that. Nevertheless, I did.
That said…I found it great reading and more interesting than I might have just described it. There’s just so much of this that I’ve never thought about—or even realized I could think about. For someone who cut his teeth on Windows 3.11, 28.8k modems, and Usenet forums, I find a lot of this mind-boggling (and kind of cool, even if it does make me feel positively paleolithic).
So, what did I think about Algospeak?
A couple of years ago, my daughter got me hooked on the Instagram account of @etymologynerd, and his rapid-fire insightful (and fun) glances at word origins so on. So when I saw that he’d gone analog and produced a book, I just had to check it out (the book’s description helped, too). And I’m so glad I picked this up—and think you will be, too.
It’s because of this book that I publicly defended the use of “unalive” as a verb the other day. I can honestly say that I’d never expected that to happen. That right there is probably a huge endorsement for the book, I’m not sure what else I can say to match that for this stodgy stick-in-the-mud who still isn’t sure about using “contact” as a verb.
I found this whole discussion fascinating—sure, the bits about various speeds of talking depending on the type of influencer you are seem odd and too technical for me—but when Aleksic shows how this spills over into not just wider online speech, but into offline language use, it becomes worth it.
More than that, the chapters that are primarily focused on language development and how online use is shaping that (whether in text or video format), it’s like popcorn—I’ll shove handful after handful of that into my mouth without noticing that’s what I’m doing.
It’s entertainingly written, too. Aleksic’s passion for this kind of discussion comes through loud and clear. It’s not nearly as infectious as his videos are, but it’s close (of course, he can’t tweak the pace, volume, or anything else about the way that I read the way he can with his videos—so it makes sense). I do wonder how this would come across in audiobook—but I think you’re going to want the print version to slow down over some of the math.
This is about more than language—it’s also about how the Internet changes the way we think and express ourselves in general. And therefore, how society changes (which leads to Internet changes, and other circle-of-life things).
If you’re on the fence—read the Introduction and the closing chapter—and you’ll likely be convinced that you should read everything in between. Language in general—but English particularly—is a constantly-changing thing, and these changes are happening faster and faster l the time. With the tools provided in Algospeak, you can start to see some of this change in realtime—and that’s a gift in itself.
Language nerds—go get this. Other readers might want to check it out—and get started on becoming a language nerd.
Disclaimer: I received a copy of this book from Knopf via NetGalley—thanks to both for this. Sorry it’s up late.
This post contains an affiliate link. If you purchase from it, I will get a small commission at no additional cost to you. As always, the opinions expressed are my own.
