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Kneading JournalismKneading Journalism:
Essays on baking bread and
breaking down the news

by Tony Ganzer

DETAILS:
Publisher: Cherry Mountain Media
Publication Date: March 17, 2023
Format: eBook
Length: 166 pg.
Read Date: April 14-29, 2023


What’s Kneading Journalism About?

This book is centered on the idea of the kitchen table—a (perhaps mythological) place where people can sit down, have a meal, and discuss a wide range of issues with respect and frankness. What can be found in every culture on the globe on those tables as a staple—particularly when enjoying the company of someone outside your household? Bread.

Ganzer used to work in a bakery and has recently gotten serious about his breadmaking again. He brings bread into this collection in two important ways. First, he includes a recipe for a different kind of bread to accompany every essay. Secondly, he incorporates something about the enjoyment, projection, and/or history of a bread into the essay about journalism (this sounds like it’d take some stretching or forcing of the issue—but it doesn’t. Or Ganzer’s just so good that he can force it without it feeling that way).

Beyond that—the essays themselves are about the state of journalism/news media in the U.S. and in other countries around the world (not exhaustively, just where Ganzer has some experience), along with personal reflections on his career in journalism. Some of the topics he covers are: journalism education (and how it can help “consumers” as well as “producers”); Machiavelli and his relation to the media as well as contemporary equivalents; The Daily Show and similar “journalism cosplay”; and being a reporter in the middle of the Egyptian revolution.

Bread

I want to start by saying how much I love this way of organizing the essays and the motif of the bread.

I’m no expert, but the recipes (advertised as for any level of baker) do look easy enough and pretty tasty. I need to get around to trying them someday.

But more importantly, the way that Ganzer weaves the various breads and factoids about it (wow, Germans seem to love the stuff) into these essays is really commendable and helps hook the reader into the rest.

Journalism

Ganzer is an advocate for and believer in a certain type of journalism—one that cares more about informing citizens for the public good, not one that’s about reinforcing our own bias.

To say that he takes a dim view of most cable news would be an understatement. He’s also not crazy about the way that public figures are calling the press the enemy of the American people—and going out of their way to erode trust in the press. Since Watergate, American esteem of reporters has shifted, and over the last few years that shifting has sped up.

What Ganzer wants to reinvigorate is a respect for constructive journalism. Reminding the reader that reporters can—and should—serve a vital function in society. Particularly in a democracy.

He compares and contrasts, for example, the way the press has been viewed and used throughout history, as well as in other parts of the world—like Egypt and Germany.

I’m going to cut myself off here before I say too much about Ganzer’s arguments—he’ll do a much better job of it, and I don’t want to muddy the waters.

So, what did I think about Kneading Journalism?

This is a great read—challenging, but in a friendly, welcoming way. Thoughtful and thought-provoking without being combative or overly critical. Ganzer has a point of view—and makes no claim about lack of bias here—but isn’t pushing a partisan outlook, just a pro-responsible press outlook. Brief, but not insubstantial.

I enjoyed reading these essays and appreciated the insight and opinions. But I couldn’t stop with just reading—I spent time afterward thinking about the individual essays as well as the book as a whole. Both in terms of the content of the essays as well as in how to apply and evaluate what I read/watch.

I’m afraid this isn’t going to find the readership it deserves—but I hope it does find readers that the message resonates with and that they can at least spread the ideas and carry them into their own lives and media consumption. It’s something all Americans need to think about before it’s too late.

I encourage you to read and think about this. I’d grab a new book by Ganzer without much thought and would hope that there are other books like it out there for me to read, too.

Disclaimer: I received a copy of this book from the author in exchange for this post and my honest opinion.


4 Stars

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